As Creative Director for the Anti-Defamation League, it was my responsibility to oversee all collateral for the agency. This includes print, web and video for the National office as well as regional offices across the country. Although campaign development and implementation were challenging, the reward of developing effective, economically sound and graphically engaging solutions paid off. In addition to increasing donor dollars during a difficult economy, my team presented an opportunity to show donors the stability of ADL.

Annual Reports

With over 45 offices across the globe, my desire was to create annual reports that communicate the international and national efforts of the organization. To demonstate it’s effectiveness at addressing complex and far-reaching issues.

Various Collateral

Regional Identity

Presenting a retooled brand to an international organization — such as the Anti-Defamation League — involved difficult strategic planning. The initial presentation was a success due to the effort put into careful assessment of technical capabilities, design development, and implementation.

Campaign Strategy:
• To address the issue of inconsistent design across the regional offices and in the national office.
• To create a design style guide complete with sizing issues, suggested type styles and color index.
Plus logo implementation rules and suggested print ad formatting.